Advise
CSR strategy, programme design and NGO capacity building.
4–12 weeks · ₹5 L+
Partner with us · For CSR teams, foundations, NGOs and public agencies across India
Four ways to work with us
Most partners start with Advise or Measure, then co-create a signature programme. A CSR team that is not ready for a programme can still commission a strategy sprint or an impact study, from ₹5 lakh, this quarter.
Engagement models
Co-create
An innovation sprint and pilot of a new solution in AI, materials or agri.
3–6 months · ₹25 L+
Implement
Turnkey delivery with PotHoleRaja crews, your employees and students.
6–36 months · ₹25 L+
Measure
Impact studies, SDG and BRSR-ready reporting, and life-cycle analysis.
6–12 weeks · ₹5 L+
Minimum ₹25 lakh per programme and ₹5 lakh for advice or a study. No single potholes or stand-alone signboards. Fees are fixed for advice and studies. See each programme’s minimum scale on the Programmes page.
Funded by Toyota Kirloskar, Bosch, IBM, Wipro GE Healthcare, Laurus Bio, Mercedes-Benz R&D India and Mallya Aditi International School, and many more, along with 300+ individual donors and sponsors.
Next steps
From first call to a live pilot
- About 1 week
Choose
A signature programme, a consulting brief or an impact study.
- About 2 weeks
Ground truth
Rapid baseline: AI street audit, site visits and a stakeholder map.
- 3–4 weeks
Co-design
Workshop with your CSR, ESG and employee teams, and simulate the options.
- 4–6 weeks
Launch
Pilot live, dashboard on, first report to your board.
Weeks are indicative and start once the site’s permissions are in place.
Permissions. We don’t do government liaison. The client secures government and municipal permissions; we work alongside them with designs, data and documents.
Prefer to write or chat?
CSR partnerships: csr@groundreality.org
Founder: prathaap@groundreality.org
Phone: +91 814 POTHOLE (+91 814 768 4653)
For CSR and ESG teams
Each practice reports into ESG: environment (plastic diverted, CO₂ and water saved, cooler surfaces), social (lives protected, students reached, local jobs) and governance (audit-ready, BRSR-ready evidence and independent studies). Our work maps to Schedule VII items (ii), (iv), (ix) and (x), and to SDGs 2, 3, 4, 8, 9, 11, 12, 13 and 17. See the full map on the About page, and confirm fit per project with your CSR advisor.
Individuals
Want to volunteer, report a pothole or donate (80G)? Support PotHoleRaja, or WhatsApp +91 814 POTHOLE.
Questions CSR teams ask
Before you call
Who gets the government permissions?
You do. We don’t do government liaison. The client secures government and municipal permissions; we work alongside them with designs, data and documents.
Is there a minimum?
Yes. We engage only at a scale that shows impact: minimum ₹25 lakh per programme, and ₹5 lakh for advice or an impact study (Advise, Measure). Each programme also has a minimum scale:
- Road restoration (potholes, signs, lights): one 2 km stretch or 1,000 m² of repairs
- AI Safe Corridors: 10 km of roads, ₹50 L–2 Cr
- Zero-Harm School Zones: 5 schools in one cluster, ₹25 L–1 Cr each
- Plastic to Pavement: 1,000 m² of GridMats, from ₹25 L
- Cool Streets: 10 sites (bus stops or schoolyards), from ₹25 L
- Farm-to-Market Roads: 1 village cluster, about ₹5 Cr
- Road Safety Fellowship: 1 cohort of 20 students, from ₹25 L
- Adopt a hot spot (road data): at least 10 hot spots or 1 ward
No single potholes or stand-alone signboards. Individual donations of any size are welcome on the Donate page.
How long does a pilot take?
Choosing takes about a week, the ground-truth baseline about two weeks, co-design three to four weeks and launch four to six weeks. Weeks are indicative and start once the site’s permissions are in place.
Can we start with advice or a study?
Yes. A strategy sprint (Advise) or an impact study (Measure) starts at ₹5 lakh and can begin this quarter, before any site work. Site work starts at programme scale, from ₹25 lakh.
Will the results stand up to an audit?
Every fix is logged with photos, measurements and sign-off, and impact studies come with a baseline, an endline and BRSR-ready reporting.