E · Environment
Plastic diverted, CO₂ and water saved, cooler surfaces
About GroundReality Trust · PotHoleRaja
It started with a WhatsApp number in 2016. Today we are an impact innovation lab that researches, builds and measures what keeps roads safe.
Mission: to make our world pothole-free and safer.
A decade of PotHoleRaja
Citizens report potholes on WhatsApp; 4,500 fixed by 2018.

50+ programmes; model roads with ABB, Hyundai and Goodyear.

GridMats patent granted; tested with IIT Hyderabad and MSRIT.

Research, AI, materials, villages and youth, all measured.

What the decade built
potholes fixed
cities, Jammu to Kozhikode
volunteers, 25,000+ hours
CSR programmes
children in one school programme
plastic waste managed in a year
140 t certified by Climate Collective Foundation, FY 2022–23.





Who leads the lab
Indian Air Force veteran, then a VP at HP and a process consultant in Malaysia and Dubai. Harvard ALDP alumnus and visiting faculty at IIM Bangalore.
Inventor of GridMats and the urban-heat cooling surface; author of 4 books and the forthcoming Cockpit to Potholes.
Watch him at TEDxLavelleRoad or in Why I started PotHoleRaja (2 min).
People and governance
Registration and patent numbers, and copies of the certificates, are shared for specific projects.
Where the impact counts
Our work maps to Schedule VII items (ii), (iv), (ix) and (x), and to SDGs 2, 3, 4, 8, 9, 11, 12, 13 and 17.
| Practice | ESG lens | SDG 2 Hunger | SDG 3 Health | SDG 4 Learning | SDG 8 Work | SDG 9 Industry | SDG 11 Cities | SDG 12 Circular | SDG 13 Climate | SDG 17 Partners |
|---|---|---|---|---|---|---|---|---|---|---|
| Roads & mobility | S | ● | ○ | ○ | ● | |||||
| AI & data | E · S · G | ● | ● | ● | ○ | ○ | ||||
| Materials & climate | E | ● | ○ | ● | ● | |||||
| Rural & agri | E · S | ● | ● | ○ | ○ | |||||
| Youth & students | S | ○ | ● | ○ | ||||||
| Research & advisory | G | ○ | ○ | ○ | ● |
Plastic diverted, CO₂ and water saved, cooler surfaces
Lives protected, students reached, local jobs created
Audit-ready evidence, BRSR-ready data, independent studies
(ii) education & livelihoods · (iv) environment · (ix) research · (x) rural development
Road deaths are SDG target 3.6 and safe transport is target 11.2. Confirm ESG and Schedule VII fit per project with your CSR advisor.
Proposed goals · for discussion
cities using AI road-risk maps
Zero-Harm School Zones
of waste turned into roads
villages with all-weather roads
student researchers
CSR programmes and NGOs advised
Backed by Startup India, AGNIi (Government of India), Social Alpha, Tata Trusts and Brigade REAP.
Give with an 80G tax benefit, bring your company's CSR, or bring your group to a road drive.