Who decides what we eat? We only, right!
So, let them also decide what they want to eat.
Project Vishwas is aimed at empowering the ones in need to purchase ration kits & medicines. A RuPay card is given to one family to buy groceries & medicines. A min. of ₹500 is loaded on their account. This money can’t be withdrawn from ATMs, & can’t be used at Liquor shops.
In the first phase, we have given Rupay cards to 80 families who live around Indiranagar, Bengaluru. 800 more have been identified.
Your contribution will ensure they have food at their plates & they continue to feed their kids.
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PotHoleRaja joined hands with the Covid-Relief Bengaluru to provide food kits to the migrant family in Bengaluru.
As part of the Covid-19 relief work, the XLRI Alumni Network, Bangalore Chapter, is spearheading the task of meeting the sustenance requirements of the most disadvantaged daily wage workers and their families. We are working towards providing these families a kit of dry rations that will meet their daily needs. When the lockdown was announced on March 24th, we had mapped out over 10,000 families that were in urgent need of our relief packages. However, among the 3 lakh families comprising of unskilled and semi-skilled daily wage workers in Bangalore, we learnt that 80,000 families who live in the blue-tented shanties are in the “dire category” where hunger can lead to potential starvation. Our focus in the last 4 weeks was to step up the weekly kit of rations to at least 20,000 families and scale up the reach to all the 80,000 families depending on supplies being available. As on April 24, we have distributed over 44,000 kits and touched more than 2 lakh lives and we still have a lot of families to reach.
The relief effort called Covid-19 Relief includes these activities -
Working with large wholesalers and distributors, to create packages with essential supplies, customized to the requirements of the region.
Tying up with NGOs / organizations that are already in contact and working with the unorganized, at-risk migrant labour.
Mobilizing volunteers to ensure safe, last mile distribution. Volunteers follow health and safety protocols.
Sourcing Funds from large philanthropic and social organisations, individual donors and affinity groups and routing them through NGO’s working with us.
We piloted multiple methods of ensuring delivery by working across organizations, NGOs and volunteers to make this a seamless process and to ensure that there is no duplication in the distribution of the kits. In the last few weeks, there has been a significant improvement in our coordination with other key NGO partners (dividing the areas and wards amongst us, data sharing etc.) and our own processes like determining severity of need, beneficiary tracking and open dashboard for the task force to refer to, has helped increase our capacity to distribute up to 3000 kits a day.
In the next phase of our planned efforts, we have started thinking through ideas for livelihoods for the migrants in a post-Covid world.
The Covid-19 Relief Team :
XLRI, the oldest B-School in India, has a vibrant alumni network which we are leveraging for fundraising, problem solving and sourcing of essentials in partnership with Diya Ghar, a Bangalore based NGO for the children of migrant workers, to raise and manage the funds needed.
The core team comprises of ex-CxOs, sales, retail management, operations, project management experts and Jesuits. Along with the core team, NGO founders, social sector experts and many others have been working tirelessly over the last few weeks to make the supplies available to the migrant families. The core team has organically added on more volunteers now to include alumni of IIM, Kolkata and FMS, Delhi. Suppliers, transport owners, NGOs like Diya Ghar, Hasiru Dala, Mercy Mission, Safa Society, Swaraj Abhiyan, Mahila Milan, Sampark, Centre for Advocacy and Research, Accelerate India Foundation Trust and Fedina and individual volunteers have come together selflessly to make sure over 1lakh kits were distributed between March 24th and May 10th.
St. Joseph’s College, a renowned educational institution in Bangalore, has offered us their premises in two locations to serve as the logistics “war room” where supplies are offloaded and repacked into individual kits for further distribution.
In the final leg of distribution we are coordinating with the key NGO partners like Hasiru Dala, Mercy Mission and Accelerate India Foundation Trust to divide up geographical zones / wards in the city and ensure we support each other with sourcing and data sharing of the beneficiary lists.
Funding Required :
A dry rations kit for a family of 4 members (2 adults and 2 children) can last for a week. But with Covid cases on the rise and some of the wards getting sealed off as containment zones.
Our main sources of funding to distribute the 40000+ weekly kits have been Ketto crowdsourcing platform (for Diya Ghar and the Bangalore Jesuit Educational Society), Rotary, Corporates via their CSR funds and the Azim Premji Philanthropic Initiatives (APPI).
Areas covered – Over 350 locations in Bengaluru
We started distribution in the migrant settlements in North Bangalore and expanded to other areas across the city over the last 4 weeks, including Whitefield.
For the APPI grant, one of the requirements is dividing the geographical areas between the various NGO partners to improve efficiencies and avoid duplication.
Funds Raised :
Ketto – Fundraiser platform
Over ₹5.5Cr raised in 1 month.